MY 2-WEEK WEBSITE PROCESS: HOW IT WORKS SO WELL
As you may have noticed on my site, I offer a 2-week Squarespace website design service.
If you’re curious how it all works, here’s a breakdown of my process. I’ll let you in on what goes on behind the scenes whenever I start a project for a new client.
Before I even sign on a new client, I always make sure it’s a good fit for both of us. So the first thing I do is set up a virtual chat on Zoom.
During this chat, (which typically lasts about half an hour) I will spend a bit of time getting to know the potential client and their business. Here’s how the call goes:
I ask them to tell me about their business and goals for their new website
I find out their preferences, ideas and check how ready they are to get started
They get to ask me any questions they may have about working with me
We both decide if we want to move forward and pick a date to get started
AFTER THE CALL
Once the client and I both determine that we’re a good fit, we move on to the next stage.
The new client will now receive my contract to sign and invoice to pay so we can begin the work together.
If they haven’t already filled out my questionnaire prior to the call, I will now ask them to do that so I can gather as much information as possible about their business.
Next, I have the client send me all of their material for their website. This includes things like: logo, brand colours, brand photos, and website copy.
This stage is always different for everyone. Some people may have already chosen their colours and fonts, others prefer to leave the selection all up to me. Either way, I’m happy to work with either scenario. I also source stock photos as needed if the client doesn’t have any of their own.
THE DESIGN PROCESS
Now that I have all the information and content, I am ready to begin building a custom website from scratch. I first set up a new account for the client in Squarespace (if they don’t already have one) and create a “Coming Soon” page for their domain. Then I begin designing.
This process for me is never quite the same. Sometimes I start with the Home page, other times I start with another page and do the Hope page last. I basically follow my creative flow as I go. But I do tend to complete one page at a time.
During the whole 2 week process, the client and I will be in touch over email a lot for ongoing questions and feedback.
After at least one whole page is complete, I show it to the client and get their initial opinion so that I’m not wasting time designing the whole site based on a design they don’t like!
Although to be honest, I’ve been lucky so far as they always like it at first sight. There are of course some minor tweaks here and there that need to be handled as per client’s suggestions, but I’ve never had to re-design an entire site from scratch.
Once I have the confirmation that I’m on the right track, I continue to the next pages until I have the complete website designed.
Next, we go over any final edits and set up some basic SEO.
As a final step of the process, I typically set up another Zoom chat to give the client a lesson on how to navigate their new site and make small changes. This call will take about an hour depending on how many questions they have.
After that, their brand new website is ready to be launched. Time to celebrate and show it off to the world!
THE BENEFITS OF THE 2-WEEK PROCESS
The reason both my clients and I love the 2-week process is simple.
It allows me to focus on one client at a time, which means undivided attention for them. My focus isn’t split between different projects and as a result, I can come up with better quality web designs for each client.
To be honest, I could easily complete a website design in one week. However, the extra buffer time ensures two things:
1) It allows me plenty of time for free-flowing creativity
2) It gives us both a bit of extra time for getting back to emails
And that’s how it’s done.
Here are some of the testimonials I’ve received from my happy clients to prove that this process works like a charm. ☺