3 CONTACT PAGE MISTAKES THAT ARE COSTING YOU LEADS
The “contact” page is a very essential part of every website’s structure. The reason is that a well designed contact page helps people ask their questions more effectively, and puts you in a better position to gain clients.
Your contact page gives you a chance to connect with your visitors one on one and provide them with personalized customer service.
It provides you with an opportunity to convert a browser into a client. Chances are, when someone takes the time to fill out a contact form on your page they’re serious about working with you. So your job is to make the best of your contact page to make the user experience is as seamless as possible.
Yet so many people are making major mistakes when it comes to setting up their contact page. These mistakes can literally cost you business.
So read on and make sure you fix these mistakes if you’re one of those people making them!
1. HIDING YOUR CONTACT PAGE (OR NOT HAVING ONE AT ALL)
One of the worst things to do is to make it impossible for your visitors to find your contact page in the first place.
I’ve seen this so many times. Some business owners seem to think that it’s more important to get people on their list than providing a way to contact them directly.
I believe that’s a huge mistake. Yes, building your email list is important but why does it have to be one or the other?
I’ve literally been on websites before where I wanted to contact the owners to ask some questions and could not find a contact page!
So you know what I did? I left. Then I felt disappointed that I couldn’t work with them (or buy from them). Clearly I was interested in something that needed more clarification. But if I can’t get that clarification and I’m given the impression that the business is not accessible, I’ll move on to something else.
So please, have a contact page and do not hide it. Make sure the link is visible on all pages, whether you choose to link it up in your main navigation or in your footer.
2. ASKING TOO MANY QUESTION IN YOUR FORM
Another mistake is creating a contact form with way too many questions in it.
You don’t want to make it super difficult for your potential clients to get in touch with you, do you?
If I see a form with too many silly questions on it, I’m tempted to not fill it out at all. Either provide a direct email address for them or make the form really simple.
In other words, don’t make your visitors work too hard in order to contact you with a question. You can always ask further questions of them once they email you or better yet, book a chat with them to get all your answers.
Here’s what my form looks like:
I don’t even include the “subject” line because I think it’s totally unnecessary. The less they have to do the better.
3. NOT UTILIZING YOUR CONTACT PAGE TO ITS FULL POTENTIAL
So now that we’ve established the best practice is having a clear, simple to fill out contact form, it’s time to take the next step.
This brings me back to email list building. As I said before, I believe it doesn’t have to be one or the other, it should be both.
Again, if someone makes it over to your contact page, it means they’re serious and possibly ready to make a decision.
This is a great opportunity to give them another chance to sign up for your newsletter (if they haven’t done that already).
So what you can do is add an opt-in form right below (or even above if you wish) your contact form. Since they’re on that page, they might decide it would benefit them to get regular updates from you.
So there. Fixing these three mistakes will ensure a much better experience for your viewers and more chances for you to convert browsers into buyers.
Want some inspiration from real life websites? Check out HubSpot’s 23 of the Best 'Contact Us' Pages You'll Want to Copy.