With all the technology out there and a gazillion apps available for Instagram, it can get confusing and overwhelming when choosing what to use to make the best of your IG marketing.

Instagram is still growing strong and every business can benefit from using it. There’s no doubt about the power of this amazing social media platform. But, if you don’t know how to use it well, it won’t help you grow your business.

When I first started out on Instagram, I never knew what to post. I frequently felt like I had no idea what I was doing and I had no clue how to grow an audience. I didn’t know how to plan out my content ahead of time. Instead, I opened the app every day and wondered, “What the heck do I post now?” Sound familiar?

With a lot of practice, study and research I quickly learned the ins and outs of Instagram marketing and now it’s actually an enjoyable process for me. What really made a difference was testing out a lot of different support apps that helped me make the best of my planning strategy. So I’m going to share with you my top apps that I’m sure you’ll love after trying them out.

1) Regrann

This is the first thing you need to install on your phone after installing Instagram if you don't have your own content to share yet. What this app allows you to do is repost other people’s content seamlessly. Once you set it up, it just stays in the background and while you’re inside of Instagram, you’ll now have the option to share a post. This is great if you see something you love and think it would be a great addition to your content. All you have to do is update your caption to personalize it and you’re done. Of course, please remember to always give credit to the original owner of the post by tagging them.

2) Planoly

I’ve tried many different scheduling apps like Later, Hootsuite, Crowdfire etc, but Planoly is by far the winner here. What I love about it is that it gives you a preview of what your feed will look like that includes all your pre-scheduled posts. It makes it so helpful to make sure your feed stays cohesive. The other apps don’t offer that and I find it very unhelpful. Try it out, I think you’ll love it.

3) Linktree

As you may know, Instagram only allows you to include one link in your bio forcing you to choose carefully where to direct your audience for further action. However, sometimes you might really want to share more links, like your website, your optin, maybe your Facebook group? And it can be hard to decide on one as well as annoying to keep changing it. Well if you install this app, you’ll be able to have multiple links in Instagram! I love this idea and I think it’s absolutely brilliant.

4) Evernote

This may sound out of place, but I find Evernote very helpful to organize my Instagram hashtags. I keep separate notes of my top hashtags, my optional hashtags (if I want to change them sometimes) and other things to remember. Then whenever I post something new to Instagram, all I have to do is open up my note and copy the hashtags so I can paste them in my post. Total time saver.


So these are my most used apps that help me make the most of my Instagram optimization. I don’t find a need to make it over-complicated and use too many things with my social media management. Have you tried any of these? Got any others that you love? Share them in the comments below.

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