THE EASIEST WAY TO CREATE A CUSTOM COLOUR PALETTE FOR YOUR BRAND

how to create a brand identity color palette

Did you know that colour is the first visual element people notice about your brand?

It’s no wonder that businesses place so much importance on picking the right colours for their palette.

Considering that colour increases attention span and recall by 82% (!!!) it’s worth it to spend time and effort on picking a beautiful colour palette for your brand.

Fortunately, there are tools that make it VERY easy to create a gorgeous colour palette in a snap. So you don’t need to be extra talented in the colour department to look like a professional. Plus, they are totally free!

The first tools I want to mention is Canva palette generator. It is so simple to use and gives you a totally custom colour palette in just a couple of seconds.

All you have to do is find a beautiful photo with colours that you like or that speak to you in some way and upload it to their website. Then it creates five colour codes that are based on that photo, which you can use to create a brand.

If you don’t have any photos that inspire you, check out a site like Unsplash and you’ll find millions of breathtaking pictures that you can download for free.

Here are a few samples of colour palettes that I’ve generated using the Canva tool. You’re welcome to steel these for yourself. 😉

 

 
brand color palette generator
 
brand color palette generator
 
brand color palette generator
 

 TIP: You don’t actually have to use all five colours in your brand. In fact, you can choose only three of those and you’ll be alright.

If you don’t feel like generating colours based on photos, you can use other tools like COOLORS. In this one, all you gotta do is click on the Generate tab at the top of the page and it will randomly create a colour palette with codes for you. You can keep clicking generate until you find a palette you like.

 

If you need some extra inspiration, you can check our BrandColors. This one holds the biggest collection of official brand colour codes around. You can see what other hugely successful brands are using and get inspired.

 

And one last one I want to mention is Adobe’s COLOR WHEEL. So play around with all of them and see which one you like best.

Have fun, but don’t get addicted! 😉

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