HOW TO PICK THE PERFECT DOMAIN NAME FOR YOUR BUSINESS

how to choose a domain name for your business

Picking a domain name for your new website can be challenging. You may find it difficult to make a decision on this because your domain name needs to serve you for the long run.

But don’t worry, there are methods you can follow for picking a domain name that will make your life easier. This guide will walk you through those methods to eliminate the hassle so you can pick the perfect domain name right from the start.

KEEP IT SIMPLE

Perhaps the most important tip I can give you is to keep your domain name simple. There’s nothing worse than having a super long and complicated web address that nobody can get right.

If you make it too long or use difficult to spell words in your domain name, you might be losing business. If people can’t remember the spelling of your web address, they won’t be able to get on your site. Simple as that.

So make sure, whatever you do, pick a simple enough name for people to remember.

 

THINK OF THE FUTURE

It’s important to think about the longevity of your domain name too. What are the future goals of your business? What do you want to be known for?

Are you creating a brand around your company name? Then use that company name in your domain.

Do you want to become an influencer? Then you might want to use your personal name.  

When I first started my online business, I kind of always knew that it was going to evolve as I experiment with different things.

But one thing I knew for sure was that I didn’t want to build a brand new website from scratch each time I adjusted my business goals.

So the solution for me was to use my own name MartaRaptis.com. I knew this domain name would last me for a long time to come because I’ve always wanted to create a brand around my name.

 

USE A NAME GENERATOR

But wait, don’t actually use a name generator… Let me explain. Those name generators are really lame. I’m being super honest here. I’ve used them before for other things and couldn’t believe how terrible the name suggestions were.

However, if you’re really stuck for ideas, just play around with it. The reason I suggest this is because when you start seeing really silly suggestions, your brain might automatically come up with better ideas as a result.

This process simply gets your brain thinking about other possibilities. So who knows, you might come up with something really clever.

 

KEEP IT LEGAL

My final tip for you is to make sure you watch out for copyright and trademark infringement.

You’ll have to do some homework before you register your new domain name. Even picking a name that’s very similar to another might get you in trouble.

This extra time spent researching is worth it to avoid legal penalties or getting sued. Check out Entrepreneur’s article for more details on avoiding trademark infringement.

Good luck and have fun!

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