5 REASONS YOUR WEBSITE MIGHT BE TURNING AWAY CLIENTS
So you’ve got your website up, you’re seeing the visitors count go up on your Analytics, but not many bites. What gives?
There could be many different reasons why your site might be downright turning off potential clients. And it’s always good to get a different perspective because when you stare long enough at your own website, you may not even be seeing the problems.
So let’s explore some of these possibilities here together, so you can check if you’re making any of these mistakes.
WHY YOUR WEBSITE COULD BE TURNING AWAY CLIENTS
1. POOR SITE DESIGN
The first obvious reason is that your site is designed poorly. Meaning, the look and feel is stale, old-fashioned or has really poor aesthetics.
If your images, font choices and colours are poorly chosen, it will have a major impact on the way your visitors feel when they enter your site.
Maybe you quickly put together your own site and now you’re looking for ways to make it better. You can now either hire a professional web designer or keep working on it until it’s top-notch.
Check out this article: HOW TO BAN WEBSITE SHAME for more tips.
2. SITE IS TOO CONFUSING
Another reason your site might be scaring away clients is that it’s too confusing. I’ve seen many websites with so many links in their navigation, pop-ups jumping out at me left and right that it made my head spin.
Have you ever heard the saying “A confused mind always says no”? Well it’s true.
The last thing your potential client wants to feel is like they’re being bombarded with too much information. Make your site clean, simple and easy to navigate.
More on that here: WHY SIMPLE WEBSITES ARE MUCH BETTER FOR BUSINESS
3. NOT ENOUGH INFO
On the flip side, if your website is way too basic and doesn’t offer your visitors enough information, it could also be a reason why they’re not sticking around.
You must find that nice balance where you can give them just enough, but not too much. Make it easy for them to get the information they need without feeling overwhelmed.
Here’s a good place to start if you’re not sure what to include on your site: WHAT PAGES SHOULD I HAVE ON MY WEBSITE?
4. BAD COPYWRITING
As I’ve said already in SHOULD YOU HIRE A COPYWRITER OR WRITE YOUR OWN WEB COPY?, copywriting is the 2nd most important part of your website (after images).
So it’s really important that you get it right. The language you use to talk to your potential client could be a factor in whether or not they’ll want to buy from you. Make sure you either learn this skill well or hire a professional copywriter.
5. NO CALL TO ACTION
And finally, if your site offers no clear call to action (CTA), then your visitors won’t know what to do next.
Don’t assume they’ll just know without you giving them specific instruction. If you want them to click on something, say clearly “click here”. Make is as easy as possible for them to take that next step, whatever it is you want them to do.
Whether you want them to sign up for your email list, download a freebie or check out your sales page, just spell it out. Otherwise, if they’re not prompted to do anything else, they might just leave empty-handed.