IS SQUARESPACE RIGHT FOR YOU?

Is Squarespace right for you.png

In this article I will list all the main features and benefits of using Squarespace as your website host. I’ll give you all the facts and you can decide for yourself if this platform is right for you.

***The information in this post has been given to me straight from the source – Squarespace. As a circle member, I receive a lot of materials to share with my clients and that’s what I’m doing here. In the spirit of full disclosure, I wanted to let you know that upfront. But, I agree and can attest to every point made below.

In a nutshell, Squarespace is a design-driven, user-friendly and performance-focused solution for small business owners, artists and entrepreneurs.

DIY DNA

Squarespace was designed with the do-it-yourself user in mind, making it notably easy for your clients to maintain and update their websites on their own, long after the project has successfully completed.

BEAUTIFUL RESPONSIVE DESIGN THAT PERFORMS

Squarespace templates are beautifully and thoughtfully designed to incorporate cutting edge UI/UX best practices, which means your website will have the best of the best in “form and function” baked right in. On top of that, you can customize your template any way you like. There are so many possibilities and ways to differentiate from the competition with a truly unique design that stands apart.

Mobile traffic now accounts for more than half of all website traffic. With that in mind, it’s critical that websites perform across any device and screen size. Every Squarespace template includes a unique mobile experience that matches the overall style of the website, so content will look great on every device, every time.

PEACE OF MIND

Squarespace is a self-contained platform that works seamlessly and is fully managed from top to bottom. This means there’s never any need to update software, plugins, or widgets; patch security vulnerabilities; or worry that changing one component might break something else. It also means there’s rarely any need to investigate or pay for third-party apps or plugins since most functionality is native to Squarespace. (You don’t get that kind of security with WordPress! I know from experience.)

BUILT-IN SEARCH ENGINE OPTIMIZATION

Every Squarespace website is equipped with all the elements needed for a strong SEO strategy. Site descriptions, page titles, custom URLs, search friendly formatting, and other key elements are all easily managed. Furthermore, there is an automatically generated built-in sitemap that helps Google to crawl, understand, and ultimately, rank a website. Read more about understanding and execution of SEO here.

***Of course, there is always something extra you can do to improve your SEO strategy. One thing is to regularly update your site with new content. And another is to get my SEO Pro add-on here.

24/7 AWARD-WINNING SUPPORT

The Customer Care team at Squarespace is available seven days a week, 24-hours a day, and has won several awards for outstanding customer support. So you always have someone to count on for technical support without having to pay extra.

So there you have it. What do you think? Could Squarespace work for you?

 

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