SHOULD YOU LIST PRICES OF YOUR SERVICES ON YOUR WEBSITE?
In all my years of business, I’ve heard a lot of debates about this one: to list or not to list the prices of your services on your site. Every new entrepreneur wants to know the answer to this question.
If you were to ask around, you’ll most likely get different answers and opinions about it. It could potentially depend on the type of services or packages that you offer. However, for the most part I have my own strong opinion about this and I’ll let you in on it.
Should you list prices of your services on your website?
YES, YES, YES!
I believe you should definitely always list your prices clearly and visibly for your visitors to see.
First of all, by being transparent about your prices, you save a lot of time for both you and the person looking at your site. It’s a no-brainer. If you don’t have prices up, it leads to frustration for your visitors. They now have to take the time to contact you and hope the prices are affordable for them. Then, having all of the information, they have to start their decision process from scratch.
Some people believe that by strategically “hiding” their prices, it will somehow get them more consultation calls.
But hear this: many people will never even reach out to you if you don’t list your prices.
Honestly, whenever I come across a site that has not openly provided their prices, I don’t even bother with them. I immediately assume that they must be so expensive they don’t want people to know. They just want to get you on the phone so they can talk you into it by force.
That’s honestly my thought process because I’ve been there before. So I strongly believe that you’ll scare more people away by hiding your prices. They’ll just assume they might not be able to afford you and won’t even bother trying.
Instead, they’ll go somewhere else where they can get all the information they need on the spot, so they can make their decision about contacting you for the next step.
Additionally, by being transparent about prices, you’re a lot more likely to attract your ideal client in the first place.
The people who really want to work with you will want to know right away how much it costs, so they can start the booking process right away.
And, that way you can also weed out those who cannot afford to work with you right away.
And finally, by putting up your prices openly you’re letting everyone know (including yourself) what your value is. You’ll feel more confident knowing exactly what to charge for each project and letting people know your worth.
I hope this convinces you. If you have your own opinion about this topic, let me know in the comments below.